The financial analytics platform has been rebranded from its working codename, Domus, to its public identity, Drusus. The change reflects a clearer articulation of the product's purpose. Drusus, the classical name, evokes restraint and precision; Domus, while serviceable, suggested a domesticity at odds with the analytical character of the work.

The rebrand was executed in six co-ordinated phases across the frontend codebase: palette migration to burgundy and ivory; logo redesign around the classical arch motif; copy replacement; metadata updates; documentation refresh; and final deployment. Internal references to the old name remain in a small number of backend system prompts and Stripe sandbox configurations, which will be migrated when those subsystems are next touched.

The Drusus identity retains the burgundy and ivory palette established earlier, paired with Playfair Display for headings, Inter for body text, and IBM Plex Mono for financial data. The mark itself is a classical arch with a pulse line, suggesting both structural permanence and the live signal beneath.